Intrinsic's Greeting Cards are our most treasured item, being the very first item that started The Intrinsic Way back in 1996. Let Adèle Basheer's beautiful words, original illustrated designs, and glints of gold foiling add a sparkle of happiness to any occasion or celebration.
"Intrinsic" is the love child of founders Adèle and Jamie Basheer, who began the South Australian business as a team of two in 1996. In search of a more meaningful approach to life and business, the soulmates sat down at their weathered kitchen table with $30 worth of recycled cardboard, a handful of quotes and a simple vision; to make a positive difference in the world.
Since then, it’s been one big-hearted journey to create a much loved and successful brand overflowing in a rainbow of rich colour, lush patterns and soulful spirit.
